Relationship Management - CRM - is a real industry 'buzz word'. At
ISWISE we believe in plain English and we don't think CRM is anything
new - it means knowing your customers, understanding your customers and
communicating with your customers - all basic requirements of a
successful travel business.
ISWISE can't tell you how to manage your
customer relationships, but we can help you to do it. Below are some key
areas where our experienced staff can help you maintain good
Customer Feedback Handling: Are those
post travel letters stacking up? With no immediate impact on the 'bottom
line' responding to post travel correspondence is an oft neglected
area. ISWISE staff possess excellent letter writing skills and all
round industry and destination knowledge, enabling them to draft
professional replies to all manner of complaints and queries. So why not
let ISWISE knock a hole in your pile of 'reply pendings'!!
Small Claims and ABTA Arbitration: Many
small (and not so small) businesses have little or no experience of
Small Claims proceedings at County Courts. At ISWISE, our
knowledge of these matters enables us to ensure you are properly
prepared for such cases without the need for expensive lawyers. ABTA
Arbitration means lots of paperwork - but if you don't do it you'll lose
- so why not hand it to ISWISE and let them compile the relevant
evidence while you concentrate on running your business!
Booking Conditions and EC Directives:
Are you properly protected under the EC Directive on Package Travel? Are
your Booking Conditions watertight? These and related questions are
often overlooked until it's too late. Once the brochure's printed thats
it! So for impartial opinion and advice on your booking conditions and
related matters, speak to ISWISE.
Questionnaire Design and Analysis: Most
companies crave feedback on their products to enable them to assess
where the strengths and weaknesses lie and how to move forward in future
seasons. Questionnaires are the simplest way of obtaining this
feedback BUT the questions are often badly designed and the
questionnaire badly implemented, producing results that are worse than
useless. ISWISE can help you to design relevant questions
and ensure that the results are properly analysed enabling you to
avoid waste and make use of the wealth of information generated in the
future development of your business.